Award-winning documentary director and filmmaker specializing in creating impactful content through authentic, real-life storytelling. Experienced in content strategy, production, and team leadership across retail, tech, and sports industries.


Creative Producer

Stripe | Remote                          

  • Developed and executed a cross-platform vertical video strategy on AI and entrepreneurship, driving significant audience engagement and content reach across key channels.

  • Directed and produced short documentaries showcasing second cities around the world, delivering compelling narratives for Stripe’s largest annual event

  • Created comprehensive guidelines for production animation, ensuring consistency in branding and quality across all launch materials while streamlining collaboration between teams

  • Led cross-channel content repurposing initiatives to extend the shelf-life of key messages, driving sustained audience engagement and maximizing content ROI


Freelance Director/Content Producer

Remote                                                                                                                                                                                             

  • Directed and  DP for multiple festival run documentaries, earning best-story in their category

  • Developed and executed content and channel strategies for brands on YouTube and Instagram Reels, driving audience growth and engagement through platform-optimized storytelling

  • Specialized in journalistic-style photography, capturing authentic, story-driven moments on both film and digital

  • Proficient in editing, color grading, and sound design, crafting polished and immersive films that enhance narrative impact and audience engagement


Senior Creative Lead

Shopify | Remote                                                                                                                                             

  • Helped the Shop App reach the top 10 most downloaded apps in the US by building, writing and launching a content and video strategy that generated more than 10M impressions

  • Launched Shopify’s most ambitious product tentpole moment, owning content production and narrative for 12 key product launches during the drop of a digital event called Editions 

  • Reached 5M impressions and drove 5k new Shop app downloads in 3 days by designing a highly-engaging user generated content strategy for Drake Related during a post-concert giveaway 

  • Grew the ecosystem of +25k developers in the Shopify ecosystem by 40% YoY by leading a cross-functional team of developers, creatives, and producers to launch a new content and digital strategy for Shopify.dev

  • Drove a 88% growth of organic views and traffic to the Shopify developer content YoY by building an SEO-informed YouTube content strategy, centered around search trends and user insights 

  • Successfully orchestrated the digital media, narrative, and production for Shopify's global event, Unite, resulting in three sold-out events across three countries, each drawing over 800 attendees. 

  • Developed a team of creative designers, producers and content designers, managing a 6-figure creative budget while balancing resource, timing and quality requirements, always delivering outstanding creative.

Education 

Western Connecticut State University, Bachelors of Science in Management Information Systems